In accordance with the generally accepted definition, "crowdfunding" means collective cooperation of individuals who voluntarily pool their money and/or other resources together (usually via the Internet) to support initiatives, efforts and projects of other people or entities. However fundraising can be carried out for different purposes – support of political campaigns, fundraising for needy citizens (socially disadvantaged people, victims of natural disasters, sick, deprived people, etc.), making profit from joint investment, etc.
Currently, there are two basic models of crowdfunding: project funding, when the transferor of funds does not expect to make a profit, and when it expects to make profit from project.
The crowdfunding platform is generally used in order to attract and get interested as many potential investors as possible that, carrying out a number of non-trivial operations (registration on the platform, transfer of the required amount of funds), invest in the relevant project, receiving in return various gifts, presence in the list of authors, income from joint investments or simply moral satisfaction (in the case of a free donation) and thanks from author of project (recipient of funds).
It worth mentioning that the foreign law has a fairly well-developed legal framework governing mechanisms and interaction of parties of legal relations (investor - crowdfunding platform - recipient of funding), and allowing implementing most of the existing methods for raising funds of investors (see below).
The US experience may serve as an example of developed instrument of legal regulation. In particular, recently TheJumpstartOurBusinessStartupsActof 2012 (JobsAct) was adopted. This regulatory act is aimed at providing support to subjects of entrepreneurship in fundraising on public capital markets by reducing regulatory requirements and state control of issuers of the relevant financial instruments.
What can not be said about the Russian legislation is that Russia has no clear legal regulation of such phenomena as crowdfunding, offences and the status of persons involved in such method of funding at the legislative level is not sufficiently specific. In this regard, the application in the Russian Federation of some methods of attracting investments becomes difficult, and in some cases is even impossible.
However, despite significant gaps in the legislative regulation of the Russian Federation, the practice of establishment and successful functioning of crowdfunding platforms in the legal field of the Russian Federation nevertheless exists.
This is explained by the fact that the instrument itself of attracting financial flows is quite popular and has successfully established itself in foreign countries, therefore organizers of crowdfunding platforms have to eliminate the gaps in the legal regulation of the crowdfunding institute by using legal instruments provided for by the current RF legislation, the most useful for the regulation of such institution, i.e. in this case we can talk about the use of analogy of law.
In cases where the civil and legal relations are not directly regulated by legislation or agreement of the parties and there is no custom applicable to them, the civil law regulating similar relations (analogy of law) applies to such relations provided this does not contradict their essence. It if is impossible to use analogy of law the parties’ obligations are determined on the basis of general principles and sense of the civil legislation (analogy of law) and requirements of good faith, reasonableness and fairness.
Based on the above, we suggest you to familiarize yourself with the example of legal shell, which can cover the relations of participants, founders and users of the crowdfunding platform.
The company, which intends to use the crowdfunding mechanism (for example, to form a start-up capital), as a rule, takes advantage of the Internet networks to get financial support (investments, contributions, donations, etc.) from persons that, as a rule, are not professional financiers. Nevertheless, the ways to attract investment can be quite diverse, for example:
In accordance with the applicable law, the transaction aimed at disposal of a share or a part thereof in the authorized capital of the company, shall be notarized. Failure to notarize the transaction entails its voidance . The share or a part thereof in the authorized capital of the company passes to its buyer upon notarization of transaction aimed at disposal of such share or a part thereof in the authorized capital of the company. After notarization of transaction the notary who notarized it, draws up a notarial deed for transfer to the tax authority of the application for entering the relevant changes to the unified state register of legal entities, signed by the member of the company that disposes of the share or a part thereof.
Therefore to make and document lawfully a transaction aimed at disposing a share (or a part thereof) in the authorized capital of the company, the personal presence of the member - seller of the share and the member - buyer (or the buyer's representative acting under the power of attorney issued by a notary) is necessarily required.
5. Investment activity aimed at implementation of a specific project
In foreign practice raising funds from investors associated with investment in any project became widespread. That is, in this case, investors pool their money and effort to organize a business ("launch of a start-up project") aimed at making profits.
If upon entering into a loan agreement investors that provided funds, may rely only on the return of funds and payment of interests on the loan, investors may jointly participate in the profits and generation of income from the business of the created project, depending on the amount of the contribution made by each investor.
The RF civil law have no rules governing this kind of "investment" agreement. However, as provided for by article 421 of the RF Civil Code, citizens and legal entities are free to sign contracts. Parties may enter into a contract both provided for and not provided for by law or other legal acts.
In addition, currently the Law of the RSFSR of 26.06.1991 no. 1488-1 "On Investment Activity in the RSFSR" is effective, which stipulates that investment activity means making investments, or investing, and making set of practical actions related to implementation of investments.
Investments are money, special purpose bank deposits, units, stocks and other securities, technologies, machinery, equipment, loans, other property or property rights, intellectual values, invested in objects of entrepreneurial activity and other types of activity for making profits (generate income) and getting a positive social impact.
The main legal instrument governing the production, economic and other relations of subjects of investment activity is the agreement (contract) between them. However, the law does not disclose the specifics of entering into and legal regulation of such type of contract.
Thus, by using the analogy of the law, we believe it is theoretically possible the legal relations of investors and the project initiator to be regulated by entering into an investment agreement. However, due to the lack of specific legal regulation of this institution, as well as the lack of court practice related to conclusion of such agreements, we do not exclude the likelihood of problems in the application of this agreement in practice (ex., in terms of the conditions and procedure for determination and calculation of the profits payable to each investor in terms of withdrawal of investor from the project, foreclosure on the share in the project as claimed by creditors of investors, etc.).
Another possible legal manner to regulate the mutual legal relations of investors and project initiator is conclusion of a simple partnership agreement.
Under the simple partnership agreement (joint activity agreement) two or more persons (partners) undertake to combine their contributions and work together without establishing a legal entity to make profits or to achieve other goal, which is not contrary to the law.
However, the parties to the simple partnership agreement concluded to carry out entrepreneurial activity, can only be individual entrepreneurs and (or) commercial organizations, which significantly limits the use of this type of agreement in the case concerned.
A partner's contribution may be all that it contributes to the common cause, including money, other property, professional and other knowledge, skills and abilities, as well as business reputation and business relationships.
Partners' contributions are assumed to be equal in value, unless otherwise follows from the simple partnership agreement or factual circumstances. The monetary evaluation of the contribution is made by agreement between the partners.
Profits made by partners as a result of their joint activity are distributed in proportion to the value of their contributions to the common cause, unless otherwise provided by the simple partnership agreement or other agreement of partners. The agreement on elimination of any of the partners from participation in profits is void.
Also important is the fact that at the request of the creditor party to the simple partnership agreement the division of their share in the common property in accordance with article 255 of the RF Civil Code may be made.
Given the fact that party to the simple partnership agreement can not be simple individuals who are not registered as individual entrepreneurs, we believe that the use of this type of agreement is hardly possible in the organization of investment by means of crowdfunding platform.
In summary, the existing methods of raising funds of investors can schematically be represented in the table below:
Legal regulation of mutual relations between participants of crowdfunding platform
The most common scheme of relations of participants of crowdfunding platforms can be schematically represented as follows:
In order to subdue the relations of participant of the crowdfunding platform to specific unique rules that should guide each member of the crowdfunding platform while using the services of the platform, administrators (founders) of the crowdfunding platform shall be concerned by development of the regulatory and legal framework, which will regulate the interaction of all parties and members, and namely:
1. relations of the crowdfunding platform with platform users (investors and project initiators) - user agreement;
2. agency relations of the crowdfunding platform with the project initiator - agency agreement;
3. relations of crowdfunding platform with payment systems – agreement of activity of payment receipt;
4. relations of investors with project initiator - loan /sales /service agreements, etc.;
5. procedure of personal data processing of platform users – confidentiality clause;
The above regulations may constitute forms of agreements (documents) to be placed on the web-site, where the crowdfunding platform is located (applies to the user agreement, the confidentiality clause), which all users of the crowdfunding platform automatically join upon registration on the web-site in filling in the registration form by placing a "tick" in the appropriate box or are concluded by the crowdfunding platform individually (agency agreement concluded with the project initiator, as well as agreement with payment systems), etc.
The adhesion agreement is an agreement, the terms and conditions of which are defined by one of the parties in the forms or other standard forms and could be accepted by the other party not otherwise than by adherence to the proposed agreement as a whole.
In this regard, it is reasonable to place on the web-site, where the crowdfunding platform is hosted, the forms approved by the head of the company with the text of the User Agreement, Privacy Regulations and other documents containing a significant part of the required information and conditions of interaction of members (users) of the crowdfunding platform with each other as well as with the platform itself.
In addition, for the relations between the project initiator and investors to be regulated, we also believe it necessary in each particular case to develop an appropriate (loan/sales /service) agreement made accessible to anyone, so that investors to be able to unconditionally adhere to the terms and conditions set out in such agreement.
As to the agreement concluded by the platform with the project initiator, as well as the operators of payment systems, an agency agreement shall be entered into with each initiator, and with the payment system – an agreement for activity related to receipt of payments of individuals.
Under the agency agreement entered into between the platform and the project initiator, the platform will act on behalf of and at the expense of the initiator, receiving and accumulating funds in favor of the initiator, and the initiator will pay to the platform an award determined as a percentage of the total amount of money collected.
Under the current RF legislation personal data of an individual include surname, name, father’s name, year, month, date and place of birth, address and other information. The list of such information is open.
Processing of these data, that is, handling personal data, including collection, systematization, accumulation, storage, clarification (update, change), use, dissemination (including transmission), depersonalization, blocking, destruction, can be carried out only with the consent of subjects of personal data themselves. Of course the RF legislation provides a closed list of cases where personal data can be processed without the consent of the subject of personal data, but none of these cases can be applied to our situation.
On the contrary, in this case, processing by the crowdfunding platform of personal data of its customers (users, visitors, members) will be carried out, including promotion of products on the market through direct contacts with potential customers by means of communication (email), and therefore such processing is recognized as being carried out without the prior consent of the subject of personal data, until Company proves that such consent was obtained.
Thus processing of personal data, including their transfer to third parties, received by the platform without the consent of customers will be a violation of the current RF legislation.
The consent of the subject to processing of personal data is given in written form and must include:
The persons who violated the legislation on personal data are brought to civil, criminal, administrative, and other liability stipulated by the RF legislation . At present, the administrative liability of persons who violated the legislation on the procedure of personal data processing of individuals (except those for whom the processing of personal data is a professional activity and is subject to licensing), is provided for the violation of the legal procedure for collection, storage, use or dissemination of personal data. Such violation entails warning or imposition of an administrative fine on officials - from five hundred to one thousand rubles, for legal entities - from five thousand to ten thousand rubles. At present, the RF Ministry of Economic Development develops a draft of amendments to the RF Code of Administrative Offences, proposing to significantly increase the liability for offences in the area of personal data. In this connection the likelihood that fines for such offences will be significantly increased is not excluded.
If the violation of the procedure of personal data processing was committed by the platform in respect of a number of individuals, an ambiguous situation arises. The arbitration practice on the possibility of bringing the person to administrative liability for violation of the procedure of personal data processing in respect of each individual separately lacks, suggesting that the controversial nature of this issue. However, it should be noted that the practice of our company on protection of interests of the client in cases of administrative offences in the field of protection of consumers’ rights revealed the legal position of inspection bodies, regarding the similar issue related to the violation of the RF legislation on protection of consumers’ rights.
So in the course of inspection, officials of the relevant inspection bodies found and made separate minutes on administrative offences, having the same legal components, but made in respect of different consumers.
Given this fact and taking into account the similar principles of the RF legislation on protection of consumers’ rights and the RF legislation on protection of information that guide these legal institutions in the first place to protect the interests of specific individuals, it can be concluded that the violation of the procedure in respect of each individual can be qualified as an independent offence, since in every such case there are all legal components of an administrative offence. When a person commits two or more administrative offences the administrative penalty shall be imposed for each of them.
Thus, there is a high risk of bringing the crowdfunding platform to administrative liability alone for violation of the procedure of personal data processing, assumed with respect to each individual.
Besides the administrative liability the person who violated the statutory procedure of information processing can be subject to measures of civil and legal liability. Thus, the persons whose rights and legitimate interests were violated by disclosure of restricted information or otherwise misusing it may duly apply for judicial protection of their rights, including with claims for damages, non-pecuniary damages, defamation, protection of honour, dignity and business reputation.
As we have already stated above, in the case where the crowdfunding platform receives from payer funds aimed at discharge of financial obligations to supplier for payment for goods (works, services), as well as implementation by the paying agent of subsequent settlements with the supplier, in this case, the activity of the crowdfunding platform falls under the activity of payment receipt, carried out by paying agents.
The current RF legislation stipulates the following requirements to the activity of paying agents on payment receipt:
1. The obligation of the paying agent to conclude with the supplier of goods (services) an agreement on the activity of receipt of payments of individuals, under which the operator receiving payments (paying agent) may on its own behalf or on behalf of the supplier and on the account of the same receive funds from payers in order to discharge the financial obligations of individual to the supplier and is obliged to carry out subsequent settlements with the supplier as provided for by the agreement and in accordance with the legislation of the Russian Federation (including requirement on expenditure of cash received in the cash desk of the legal entity or the cash desk of the individual entrepreneur).
2. The obligation of the supplier to provide on request of the supplier information on paying agents that receive payments in its favor, on places of receipt of payments, as well as the obligation to provide to the tax authorities on their request a list of paying agents that receive payments in its favor, and information on places of payments receipt.
3. The need to ensure the discharge of the obligations of the operator to receive payments to the supplier for the implementation of the relevant settlements with penalty, pledge, retention of debtor’s property, surety, bank guarantee, advance payment, insurance against the risk of civil liability for default on implementation of settlement with the supplier or other means provided for by the agreement on activity of receipt of payments of individuals.
4. The obligation of the paying agent to register with the Federal Service for Financial Monitoring under the procedure approved by the RF Government, as well as duly harmonization of the internal control (the procedure approved by the RF Government Decree of 27.01.2014 № 58).
5. The obligation of the paying agent to identify the individual payer in accordance with the laws on countering legalization (laundering) of proceeds from crime and terrorist financing.
6. The obligation of the paying agent to use upon receipt of payments cash registers with fiscal memory and control tape, as well as to comply with the legislation of the Russian Federation on use of cash registers upon cash payments.
7. The obligation of the paying agent upon payment receipt to ensure at each place of payment receipt the provision to payers of the following information:
As a rule, the terms and conditions of collection of funds under a specific project provides for the obligation of the platform to transfer to the project initiator the amount collected only if the required amount claimed by the project initiator, was collected within the specified time period. In fulfilling this condition all collected funds are returned to investors.
In this connection, a question arises - whether the crowdfunding platform is entitled to use funds on its account until the moment it is obliged to transfer the funds collected to the initiator (if the full amount was collected) or to investors (in case where within the prescribed period it failed to collect the funds) or not.
In our opinion, in this situation, there is an objective possibility of using the funds collected by the platform, taking into account the following circumstances:
1. it should be understood that there is no legal basis for the use by the platform of funds, so the platform must be ready at any time upon one of the above circumstances, to transfer funds to the initiator or investors. Otherwise, these persons have the right to sue the platform for recovery of debt and interests accrued on other persons' money . To at least somehow "legitimize" the use by the platform of money received from individuals, until their transfer to the initiator, the appropriate possibility shall be provided in the agency agreement between the platform and the initiator.
2. if the relations between investors and project initiator are mediated by the sales/service agreement, the use by the platform of funds collected for the initiator may be limited due to the requirements of the legislation on paying agents (limit for operations with the special account of the paying agent) as described above.